Making your online reputation management (ORM) campaign look natural isn’t easy. It takes creativity, an eye for diversity, and the ability to step outside of yourself and get inside the head of the average (hurried & skeptical) web user.
This 5-minute video will give you some tips on creating a natural online identity:
Do you have any theories or tips for maintaining an natural online identity? Please leave them in the comments below…
LastPass is a high-quality online password manager for all popular web browsers. It lets you toggle between multiple online identities and brands (personal, business, client #1, client #2) at the click of a button – and it remembers all the passwords without getting any of the details mixed up:
The most complex and crucial part of an ORM campaign is online identity management (i.e., tracking the Gmail, Twitter, YouTube, Facebook, etc. logins and information continuity – for each of your brands and clients). If you don’t have a solid tool like LastPass (basic version free, $12 per year for premium) – you’ll be tempted to use the same password for all the accounts – and chances are you’ll forget some of them or keep them in an insecure place. I just switched to LastPass from 1Password and it is one of the very best online idenitty management tools. It does a lot more than just remember passwords, so explore it and find out.
(Note: I have no absolutely affiliation with the makers of this software, I just dig it.)
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Recently, the Iran arms smuggler for Hamas (a Palestinian Arab terrorist group) was assassinated in a Dubai hotel room. The suspects used forged passports bearing the names and photos of real people in Israel and other countries. These innocent people woke up one morning to find out they had been framed as killers: their name [...]
There are major, fundamental differences in how traditional media and search engines serve up news and information. The public also consumes, evaluates and remembers info they see in search engines differently from what they see in print.
PR pros who are getting deeper into online reputation strategy should consider these fundamental differences:
Traditional Media Is Temporal & [...]
When people find negative publicity about themselves online, the first reflex is often to “bury” negative search results by making lots of new profiles and pages on other domains. This occasionally works well… but it’s usually an incredibly slow process — and it often fails completely.
Here’s why: Google likes and trusts the domain [...]
A knowledgeable online reputation management company or consultant can be invaluable for those with online reputation questions or problems. But buyer beware: there are hundreds of “boiler room” ORM firms run by money guys and their poorly-trained salespeople and third world “technicians.” Hiring the wrong type of company can be catastrophic for your online [...]
Online impersonation is one of the most dangerous kinds of online reputation problems. It happens when someone else assumes your identity and communicates using your real name, photograph or avatar.
Communicating under someone’s else name and identity is online impersonation. It is a crime in most places.
Sometimes they’ll hack into your real accounts, other [...]
When people get emotional and publish defamatory attacks on the internet, they probably think “I’m gonna show him!” They rarely think about what other people are going to read — between the lines — into their diatribe.
We are all interconnected. Attacking others can easily stain your own reputation. image: sahaja meditation
Watch out! People are registering domains that match the full names of high-profile executives, building them up and ranking them, and using the public visibility to financially scalp them. This could only sound like a “good business plan” to a morally and creatively bankrupt person with no ability to create anything valuable of their own. [...]
Most people are fairly lazy and don’t like to write that much. The act of publishing web content – even in casual forms like tweets or blog comments, is usually a pre-meditated, conscious decision rather than a spur-of-the-moment reaction. By the time most people get to writing something up online, they’ve usually done a bit [...]
The world of online reputation management can be murky and confusing. This blog strives to offer clear, trustworthy insights on this fascinating and complex topic. It is published by Brett Borders -- an independent researcher and Web strategy consultant in Boulder, Colorado.
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