Making your online reputation management (ORM) campaign look natural isn’t easy. It takes creativity, an eye for diversity, and the ability to step outside of yourself and get inside the head of the average (hurried & skeptical) web user.
This 5-minute video will give you some tips on creating a natural online identity:
Do you have any theories or tips for maintaining an natural online identity? Please leave them in the comments below…
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LastPass is a high-quality online password manager for all popular web browsers. It lets you toggle between multiple online identities and brands (personal, business, client #1, client #2) at the click of a button – and it remembers all the passwords without getting any of the details mixed up:
The most complex and crucial part of an ORM campaign is online identity management (i.e., tracking the Gmail, Twitter, YouTube, Facebook, etc. logins and information continuity – for each of your brands and clients). If you don’t have a solid tool like LastPass (basic version free, $12 per year for premium) – you’ll be tempted to use the same password for all the accounts – and chances are you’ll forget some of them or keep them in an insecure place. I just switched to LastPass from 1Password and it is one of the very best online idenitty management tools. It does a lot more than just remember passwords, so explore it and find out.
(Note: I have no absolutely affiliation with the makers of this software, I just dig it.)
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