Comments on: Dealing With “Impossible” Online Reputation Challenges

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By: Brett Borders

Brett Borders — Wed, 03 Mar 2010 17:42:13 +0000

Lori,

Thanks so much for these ideas. As long as the achievements are real and don’t feel forced or manufactured, I think that is smart.

By: freelancemom

freelancemom — Mon, 22 Feb 2010 19:38:08 +0000

Some really valuable information here Brett — its amazing to me how companies can spend years building their brand and then see it completely tarnished by one negative review site.

I've found success with having the company's PR firm create a well optimized site or two with constantly fresh content highlighting the positives about the company — for example their philanthropic endeavors, positive press and customer reviews. Another idea is for the PR firm to create a site allowing the local public to contact them for donation requests for fundraisers. Lots of creative ways to make legitimate, postive and truthful sites to restore brand integrity and rank well in SERP's.

By: SEO ROI » How In-House SEOs Can Add Value Beyond Search

SEO ROI » How In-House SEOs Can Add Value Beyond Search — Mon, 18 Jan 2010 20:30:55 +0000

[...] when you do online reputation management (ORM) or backlink laundering to improve the rankings of an external site – you are doing [...]

By: Curtis Pope

Curtis Pope — Tue, 03 Nov 2009 04:20:49 +0000

Its amazing that google allows anyone to just put false statements on a site and the crawler comes around and posts it. I have been personally attacked with absolutely no proof and have tried to get it erased.

I wrote to the google that the statement has no legs but I have not seen anything done yet. It needs to be known that the false info, is just that… false.

By: Curtis Pope

Curtis Pope — Mon, 02 Nov 2009 20:20:49 +0000

I wrote to the google that the statement has no legs but I have not seen anything done yet. It needs to be known that the false info, is just that… false.

By: Jake Strawn

Jake Strawn — Mon, 02 Nov 2009 13:00:19 +0000

Very good information… with a twist of humor…

In the case that they do pay you 5 million, I'll be your lead ninja!!! I'll burn down that google data center for a cool million!