LastPass is a high-quality online password manager for all popular web browsers. It lets you toggle between multiple online identities and brands (personal, business, client #1, client #2) at the click of a button – and it remembers all the passwords without getting any of the details mixed up:
The most complex and crucial part of an ORM campaign is online identity management (i.e., tracking the Gmail, Twitter, YouTube, Facebook, etc. logins and information continuity – for each of your brands and clients). If you don’t have a solid tool like LastPass (basic version free, $12 per year for premium) – you’ll be tempted to use the same password for all the accounts – and chances are you’ll forget some of them or keep them in an insecure place. I just switched to LastPass from 1Password and it is one of the very best online idenitty management tools. It does a lot more than just remember passwords, so explore it and find out.
(Note: I have no absolutely affiliation with the makers of this software, I just dig it.)
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