Comments on: Negative “Anti-Marketing” and Reputation Management for Affiliates http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates Online Reputation Management Blog ~ .::Cutting-edge Insights::. Sun, 08 May 2011 18:51:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: affilorama http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-11805 affilorama Fri, 28 Jan 2011 19:09:00 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-11805 love the picture of jerry springer lol love the picture of jerry springer lol

]]> By: Brett Borders http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-10042 Brett Borders Mon, 02 Nov 2009 12:59:26 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-10042 >Why not be like the Rich Jerk and encourage your affiliates to use scare tactics?<br><br>Because it can permanently damage your brand. Most people won't read their sales letters, just the headlines, and it creates a lingering negative perception about your brand that is extremely difficult to erase. And it tends to grow, out of control. >Why not be like the Rich Jerk and encourage your affiliates to use scare tactics?

Because it can permanently damage your brand. Most people won't read their sales letters, just the headlines, and it creates a lingering negative perception about your brand that is extremely difficult to erase. And it tends to grow, out of control.

]]> By: SEO Costa Rica » Blog Archive » Reputation Management for Affiliate Marketing http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-8825 SEO Costa Rica » Blog Archive » Reputation Management for Affiliate Marketing Sun, 01 Feb 2009 10:41:58 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-8825 [...] how. It’s important to know about how affiliates are using brand names and whether there are anti-marketers or infringement issues. [...] [...] how. It’s important to know about how affiliates are using brand names and whether there are anti-marketers or infringement issues. [...]

]]> By: Marketing http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-8823 Marketing Thu, 29 Jan 2009 20:24:55 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-8823 Your article is very informative and useful. Glad I found it. Cheers. Your article is very informative and useful. Glad I found it. Cheers.

]]> By: Online & Digital Reputation Management for Affiliate Marketing | Online Marketing Blog http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-8820 Online & Digital Reputation Management for Affiliate Marketing | Online Marketing Blog Wed, 21 Jan 2009 20:46:07 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-8820 [...] how. It’s important to know about how affiliates are using brand names and whether there are anti-marketers or infringement issues. [...] [...] how. It’s important to know about how affiliates are using brand names and whether there are anti-marketers or infringement issues. [...]

]]> By: Bloggers Digest - 4/4/08 - Get Elastic Ecommerce Blog http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-1437 Bloggers Digest - 4/4/08 - Get Elastic Ecommerce Blog Fri, 04 Apr 2008 14:31:38 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1437 [...] affiliate marketing must-read is Anti-Marketing and Reputation Management for Affiliates from Copybrighter. Learn how to protect yourself from affiliates who drag your brand through the [...] [...] affiliate marketing must-read is Anti-Marketing and Reputation Management for Affiliates from Copybrighter. Learn how to protect yourself from affiliates who drag your brand through the [...]

]]> By: Managing Risk: Legal Issues for Merchants and Affiliate Marketers | Jake Ruston's Personal Site http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-1425 Managing Risk: Legal Issues for Merchants and Affiliate Marketers | Jake Ruston's Personal Site Tue, 01 Apr 2008 11:39:10 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1425 [...] of Anti-Marketing Campaigns. It’s no secret that negative, anti-marketing sells. Some affiliates create campaigns around negative advertisements that exploit and damage your brand. [...] [...] of Anti-Marketing Campaigns. It’s no secret that negative, anti-marketing sells. Some affiliates create campaigns around negative advertisements that exploit and damage your brand. [...]

]]> By: Glen Allsopp http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-1400 Glen Allsopp Wed, 19 Mar 2008 19:44:02 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1400 Love the last point, very important. To be honest I had never thought about this side of negative mentions so I really like your way of thinking. Keep up the good work, look forward to seeing more people blog about this subject. Love the last point, very important. To be honest I had never thought about this side of negative mentions so I really like your way of thinking.

Keep up the good work, look forward to seeing more people blog about this subject.

]]> By: Brett Borders http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-1398 Brett Borders Wed, 19 Mar 2008 12:58:24 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1398 >Why not be like the Rich Jerk and encourage your affiliates to use scare tactics? Because it can permanently damage your brand. Most people won't read their sales letters, just the headlines, and it creates a lingering negative perception about your brand that is extremely difficult to erase. And it tends to grow, out of control. >Why not be like the Rich Jerk and encourage your affiliates to use scare tactics?

Because it can permanently damage your brand. Most people won’t read their sales letters, just the headlines, and it creates a lingering negative perception about your brand that is extremely difficult to erase. And it tends to grow, out of control.

]]> By: Hawaii SEO http://onlinereputationedge.com/negative-anti-marketing-and-reputation-management-for-affiliates/comment-page-1#comment-1396 Hawaii SEO Tue, 18 Mar 2008 20:16:19 +0000 http://www.copybrighter.com/blog/negative-anti-marketing-and-reputation-management-for-affiliates#comment-1396 I call it “Scare Tactic Marketing”. You don’t need to spell everything out in the Terms & Conditions… All you need is some sort of boilerplate statement that forbids affiliates from representing your company or products in a negative manor. Then… Follow up and police your network, especially any new top performers However… If scare tactics work… and… you don’t care about the "brand equity" of your get-rich-quick e-book or whatever… Why not be like the Rich Jerk and encourage your affiliates to use scare tactics? I call it “Scare Tactic Marketing”.

You don’t need to spell everything out in the Terms & Conditions… All you need is some sort of boilerplate statement that forbids affiliates from representing your company or products in a negative manor. Then… Follow up and police your network, especially any new top performers

However… If scare tactics work… and… you don’t care about the “brand equity” of your get-rich-quick e-book or whatever… Why not be like the Rich Jerk and encourage your affiliates to use scare tactics?

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