Sticky Pages: Thoughts on Google’s “Diversity” Algorithm

September 24, 2008

Some online reputation repair campaigns are relatively easy. You build great pages and get links from good neighborhoods and the “bad” content slowly washes away.
Other times, it is maddeningly difficult. Seeming impossible.
Google’s will find a third-rate slander page (with 1995 design and sloppy writing) and seemingly weld it to #3. You can rank [...]

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Dealing With “Impossible” Online Reputation Challenges

August 14, 2008

Recently, the PR firm representing a very famous and lavishly wealthy public figure called me. One of his projects had gotten a lot of bad press. They asked how much it would cost to remove the negative information from Google.

I looked at the search results: A hit piece in the New York Times. A municipal [...]

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A Look at Google’s Webpage Removal Request Tool

July 18, 2008

Imagine that one day, you are shocked to find your business name listed on a pornographic / adult spam page. Or someone has posted as copy of your driver’s license or social security number on a website for revenge. Or what if you search for something harmless in Google Images… and find a deeply disturbing, [...]

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Removing Defamatory Posts & Information with Social Media “Terms of Service”

June 14, 2008

If someone has registered their own domain and set up their own blog or webpage, they enjoy broad freedom to publish almost any personal opinions or true facts – no matter how extreme or unflattering.
However, if someone is posting content on a public social media site, hosted blog, forum, or wiki – there is a [...]

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Using Amazon.com for Online Reputation Management

June 2, 2008

Amazon.com is one of the oldest, most powerful, most trusted sites on the web. The domain was first registered in 1994 and it has 300 million+ inbound links – Google & Yahoo! generally seem to love it.

Amazon also gives you multiple options to create user-generated profile and content pages; therefore, it’s a great site [...]

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Online Reputation Repair by Promoting Other People’s Pages

May 27, 2008

When negative or unflattering information about you or your company appears in the search engines, it’s easy to panic. But before you rush to make a slew of new pages and profiles, you should be aware there is a more effective and natural-looking strategy: linking to existing pages about other people with the exact [...]

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Secret Employee Revenge Sites

May 18, 2008

You’ve probably heard a workplace revenge story before… where an ex-employee pulls a stunt to inflict revenge on a former employer.
An interesting online reputation management issue is company “shadow” sites, where current employees of a company create an anonymous website to communicate on. They offer each other counsel and moral support, and they also try [...]

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The Risks of Outsourcing Online Reputation Management

May 12, 2008

Online reputation management services require a very personalized touch. A good provider must have intelligence, intuition, patience, stealth, and strong communications skills … plus successful, non-theoretical experience with public relations, SEO and social media marketing campaigns.

image: jcardnial18                                      

It’s a complex, emerging skill set which relatively few people or agencies can smoothly deliver, yet. So [...]

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Why Lawsuits to Remove Negative Content Often Backfire

May 7, 2008

Lawsuits used to be a relatively powerful, discreet and efficient way to handle professional grievances.
But the internet changed things.
In the highly-transparent, online world… reputation lawsuits can very easily backfire. Threatening or filing a defamation lawsuit is more likely to harm your online reputation than to improve it.
Threats Make People [...]

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SMX Social Media ‘08 – Long Beach Recap

April 25, 2008

I had a great time at my first social media conference, SMX Social Media in Long Beach, CA. I enjoyed getting to meet some of the top players in the search & social media marketing industry, such as: Rand Fishkin from SEOmoz, Danny Sullivan from Search Engine Land, Jimbo Wales of Wikipedia, serial entrepreneur and [...]

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