Comments on: Questions to Ask Reputation Management Companies

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By: MikeHanbery

MikeHanbery — Tue, 23 Feb 2010 00:31:24 +0000

Brett,
I think we are in agreement that traditional media's role is changing but not evaporating…an epitaph can be crafted for any agency still preaching message “control.” When academicians and intellectuals look upon the currently forming landscape from their ivory towers they will move from the “Five P's,” toward “Engagement,” “Influence,” “Consistency” and, to my point, “Integration.” All by itself, a press release won't solve your reputation crisis any more than launching a Facebook Page will acquire new customers. A PR campaign that drives traffic to a Facebook Page where interested parties find real-time updates and interactions about a substantive matter, though, may earn dividends.

I'd have a hard time explaining to my smokin' hot wife why I was attending something called, “Dating in the Digital Age” while she hauled our kids to basketball and swimming, so I'll try to make the March installment of MHSMC. I appreciate the prompt, though.

Thanks for the dialogue. Love this stuff.

By: Brett Borders

Brett Borders — Mon, 22 Feb 2010 05:45:44 +0000

Mile High Social Media Club this month:
http://mhsmc02242010.eventbrite.com/

By: Brett Borders

Brett Borders — Mon, 22 Feb 2010 05:37:47 +0000

Mike,

Those are some great questions. As you pointed out, reputation management is not "one-size-fits" and a firm needs to clearly and completely understand the client's goals before going further.

I also agree that having traditional media contacts and skills is a huge asset for an online reputation firm. As long as they aren't still bound by the philosophy / training that a "positive press release" can cure all possible negative buzz. Traditional media is temporal and bad news fades naturally and can be offset by the right spin at the right time. Google is more permanent and it values old sites and old news on trusted domains, and it requires a different touch.

I really appreciate your support and subscription. Are you coming to the Mile High Social Media club this Wednesday or any other local events in the area? let me know.

By: MikeHanbery

MikeHanbery — Mon, 22 Feb 2010 04:57:11 +0000

Brett, excellent article. I'd respectfully add,

1. "Do they ask the right questions of you?" A strategy that puts you in front of a large number of the wrong prospects can be an expensive mistake. Is the company being honest about realistic goals?
2. "Does the company integrate new media with traditional media?" Business is not conducted entirely online, so all of the answers aren't here, either. Your ORM strategy must be reinforced by and integrate with your offline conduct.

Best of luck w/ the new blog. Outstanding start. We'll be reading.