Social Media in the 1990′s

by Brett Borders

1. Before YouTube… there was “America’s Funniest Home Videos”

This 90′s television smash-hit, based on a Japanese show, kicked off user-generated video content in America. People submitted home videos of babies with nail guns, dogs on fire, and grandmas falling down, in hopes of winning a weekly cash prize.

2. Before Twitter… there was IRC.

Internet Relay Chat (IRC) is a UNIX-based system of chat servers that was introduced in late 1988. A series of networks and thousands of channels allowed people to “tweet” about various topics, share cool links, and offer technical support. Twitter now offers a somewhat similar experience with a more user-friendly interface and mobile support.

3. Before blogs… there were ‘zines.

zine.jpg
image credit: Laughing Squid

If you wanted to delve in the world of personal publishing in the early 90′s, it was pretty spendy. Desktop publishing with Adobe Pagemaker required investing big bucks into a high-end Mac and a state-of-the-art laser printer. Most young people stuck to cutting and pasting scraps onto blank paper and then xeroxing the final product.

4. Before podcasts… there were codelines.

zine.jpg
image credit: Killbox

In the 90′s, when digital voice mail was a cutting-edge corporate technology, there was a vibrant voice mail hacking scene. Phone phreaks from all over the United States would sequentially “scan” 1-800 exchanges for voice mail boxes (VMBs) and use default passwords to take over employees’ (unused) voice mail boxes. They would record long informational greeting messages, known as “codelines.” Codelines began with music and “shouts out” to other phone phreaks and then segued into first-generation “podcasts” packed with underground content: freshly hacked calling cards and credit cards, conference calls PINs, and global outdial passwords.

5. Before blogrolls and comments… there were web rings and guest books.

webring.gif

Sites on similar subjects used link out to each other in a promotional circle jerk called a “web ring.” Guestbooks used to be the hot way to leave comments, until bots were developed to harvest the e-mail addresses for the the worst kinds of spam imaginable.

6. Before Facebook… there was the 20th annual high school reunion.

reunion.jpg
image credit: Alan Light

You’d have to wait in 20 year increments – and buy a plane ticket – to catch up with many of your old friends or see their photo albums. Seriously.

7. Before Skype… there were k0dez and bridges.

k0dez.jpg

Before VOIP and cell phone plans, it was rather expensive to make a long distance call. In some cases you’d pay over a dollar a minute (!) to “reach out and touch someone.” The early-adopters (a.k.a. “phone phreaks”) used home computer software to hack out calling card codes (“k0dez”) to keep in touch. For teleconferencing, phreaks would hack out corporate phone systems’ conferencing nodes, called “bridges.” Epic rap sessions and knowledge downloads would go on for weeks… until the corporate host got a massive phone bill, found out, and shut it down. Check out these awesome vintage recordings.

8. Before eBay… there was the pawn shop.


image credit:Duien

Same questionable items, high fees and unsavory characters – but in an actual, real-life retail location!

9. Before the iPhone… there was the PayPhone.

Before technology allowed people to yak loudly on cellphones in restaurants, they had to go out to the payphone.


image credit:Aaroynx

And if they wanted to make a long distance call, they’d need an entire roll of quarters. The 90′s equivalent of an “unlimited calling plan” was a toll-fraud device called a red box. redbox.jpg Red boxes were modified Radio Shack touch-tone dialers that made the same sound a Bell payphone made when a quarter was inserted. By the end of the decade, Radio Shack had discontinued the device and Bell had upgraded to digital equipment. Thankfully, cellphones were becoming affordable, mainstream communications devices by then.

10. Before P2P file sharing… there was Columbia House Records.


image credit:joe madonna

Before DRM and iTunes – people downloaded music from Napster and burned it on a $569 external CD-R drive. Non-technical people who wanted free tracks got tempted by magazine ads that promised “Get 8 CD’s for Just One Penny!” and they were unwittingly signed up for recurring CD subscriptions. Then they got slapped with a huge bill afterwards – the old-school equivalent of an RIAA settlement.

11. Before Craigslist… there was the men’s room wall.

debbie.jpg
image credit: simon slade

Local newspapers would only publish “vanilla” dating ads. So, how did geeks and other shy people manage to hook up? The restroom wall, of course! Gay guys would post phone numbers and set meeting times for man-to-man encounters. Straight dudes would post the numbers of their ex’s and innocent girls they wanted to harass.

12. Before Digg… there was your local newspaper’s “Top Stories of the Year” issue.

paper2.jpg

You used to have to wait until December to find out hottest story of the year. And the news stories were picked by crusty old editors. Now there’s an infinite stream of high-quality, uncensored content and entertainment – all just a mouse click away.

Isn’t it great to be living in the 21st century?

  • .... lol.... yep !!
  • data recovery
    It's really awesome information about social media. Thanks a lot for collecting such nice information and feeding it.
  • hello, 1990s is considered by many western countries, such as the United States
  • Wow! This is a great list! Thanks to social media, I found it...lol
  • This was an excellent post and very original. Really puts things into perspective.

    One thing I tell my clients when they become interested in social media is that they are already socializing with their customers offline, so how can that translate online?
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  • Bring back the 80's!!!
    I miss the pagers and the public phones
  • Havvy
    Ah, nostalgia for an age I don't quite remember...well, other than IRC and FTP...those two protocols are still reigning supreme at what they do. Granted, I don't need to use an IRC Client since there is now a web-app for it.
  • yobigc99
    You forgot one, before World of Warcraft and the multitude of MMORPG's there were text based MUDS (multi-user dungeon systems) through Telnet
  • Sharon
    What a great snapshot of how far we've come! Remember when Mosaic browser took 45 minutes to load a page? So easy to forget 'the way we were' :-)
  • Before there was Advertising now there is Transparency
  • Very nice comparison... This remind me that we have passed all these thing!
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  • Brilliant!! I did many of those things.... many.
  • Laughing is a good thing! Especially in today's world!
  • Bob Saget rules! Uh, ruled!
  • Nice site its very interesting site! your site is fantastic.
  • Feels good that we live in the 21st century!
  • I remember America's funniest home video. Back in the day... Oh wel, snap back to reality!
  • Ypffdmse
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  • Tnnoywvi
    i'm fine good work
  • bobber
    Hello good day
  • Pretty good list of things we used to do in the 90s verses now.
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  • RPO
    Awesome post!! How easily we forget how far we have come. Most of us could not live without a cellular phone. Pay phones are not even seen as much these days.
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  • Thank God we're living in this era. I can't stop my laught for item No. 11 :)

    Nice sharing, thanks.
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  • Ash
    Im rocking this, this is so cool
  • A funny post. Do you think the men's wall are cleaner now?
  • Hello there. I'm new here and it seems fascinating.
  • i loved this and had agood laugh BUT i use IRC still XD
  • Imagine that, there "was" life before the Internet. Some people forget that but some this is a revelation. Like my friends kid who saw one of my records (yes, I still have vinyl records) and said "what's that?". (he said the same thing about my electric typewriter).
  • That's why I'm not missing 1990's
  • Yep! I have lived through that period: good ol'times! I feel so old right now!
  • Ingozi
    Naaah, I miss those times. But as is the same story throughout history, the younger generation will never understand. *sigh* maybe I'm just getting old.

    One thing this list missed was Black Boxes. Those wonderful devices that allowed the user to unlock all the cable channels before they went digital, and before the plethora of porn sites turned sex into escalation of freakshows it is now.
  • Zines were awesome! I love the smell of toner fluid in the morning!

    http://www.tvscifi.com/content/view/58/28/
  • I'm so excited to look back at this someday and laugh at what I thought was hot, fresh and new. I can't wait to be 65, still bumping 2pac and montel jordan on 12s in my trunk.
  • Great list, thanks it made me laugh.
  • franklin
    #1 and #6 make us all glad to be in 2008 I'm sure!
  • franklin
    #1 an #6 make us all glad to be in 2008 im sure!
  • Brett Borders
    @leah - yeah, but the papers had all these boring ads. It was all edited mainstream media style.

    @Karen - yeah, those old-skool ezines were easier than today, in some ways. I'm crying some tears over CSS code and photoshop to fix up this site.. things were simpler in ASCII :)

    @more - I think that's a fair comparison, but I find the pawn shops to have a similar system of fees, loads, conditions, etc. And a similar character of having suspect goods, rather than just old junk people have laying around.

    @CDs - lucky you. My friend Jeremy, a rock star 7th grader pal, used to order Columbia House to an abandoned house on his street and score... I heard too many bad stories, so I never tried it.
  • CDs
    I was a member of BMG back in the 90s. I got over 100 CDs for amazing prices and never had to deal with huge fees. I averaged about $4 CD. Aw, good times.
  • more
    shouldn't ebay be compared with flea markets, not pawn shops?
  • whoops, I meant Ezines! Not as nearly as much work as ZINES.
  • Very funny...reminded me of how hard I used to work back in 1998 to get out 2 zines packed full of content every week!
  • That's brilliant! I especially like the "Before Craigslist" one. Although, you forgot to mention Classified Ads in newspapers. Remember those?
  • Great post,
    I've never heard of phreakers before.
    And tweeting?
    Man that's phunny.
    James
  • Haha, nice list! Makes me feel young :)
  • Really nice and i want say that this is historical article with very high value, thanx
  • I still use IRC and its still the best way to communicate with others. All this web 2.0 stuff will never hold a candle to pure, simple IRC chat.
  • eeek
    If Columbia House is the RIAA analogy (punishing those foolish enough to sign up with recurring monthly costs), then BMG music correlates with Napster. In its original form.

    BMG's shtick was "choose 20 CDs for $10 (or so)," and yes, you were enrolled in their club. But that monthly CD they'd automatically send you? Write "Return to sender" on the box and drop it right back in the mail, no charges, no fuss. Cancel after a month or two, enjoy your crazy-inexpensive CDs, and wait for them to ask you to rejoin the Club -- "if you rejoin, we'll give another membership incentive of 20 CDs for $10!"
  • Ahahaha, hilarious! Welcome in the new world!
  • Interesting article. It's amazing how the internet has changed us.

    -Quan
    http://www.DoggieOutfitter.com
  • Emily
  • Amazing post! Great read! Fantastic content I love the comparison's between web 2.0 and web 1.0
  • Look how far the Internet and Technology has come. Can't wait to see where it takes us next.
  • @Taryn:
    10. Before P2P file sharing… there was http://FTP.
    Umm ... wouldn't that be ftp://urlgoeshere.com/public

    I'm too old of a geek not to notice. Sorry.
  • JoAnn Donahue
    We've come a long way baby!! and we are still moving.. where too?
  • I'm not sure which is worse, Bathroom Walls or Craigslist !
  • Before IRC. there was BBS
    Newbs go here...
    http://en.wikipedia.org/wiki/Bulletin_board_system
  • Brett Borders
    @USMetal...

    I remember all that stuff... hell, I remember Elm (e-mail program) and even X-modem protocol! And yes, those Bikini Chic downloads.. when the idea of seeing a pixelated image on the computer was pretty cool...

    thanks for reminding me!
  • USmetal
    Not to Forget.... Dail-up to BBS, at Blazin' 14.4Kbps MODEM, and download 256-colors, 26KBs, Bikini chic using Z-Modem download protocol.
    No mention of Telnet, Gopher, Pine, Link "web browser", FTP and the rest of the pre-web internet components
  • USmetal
    Before P2P n00bs got busted and sued by MPAA/RIAA, there were REEL-to-Cassette music sharing (from what I hear)...at least in E.Europe.

    there were Pirated Software from eastern European shady magazine stands.
  • easyeasy
    I don't even know what half the new stuff is.
  • Brett Borders
    @Jason McLaughlin,

    I totally agree. I can't even image the technology of 15 years from now. I'm thinking wireless, mobile, and non-local will abound.

    @Roberrto,

    Right on, man. Awesome list! I used to have a boombox and breakdance ;)
  • roberrto
    Before ipods...there were "boom boxes"
    Before Wikipedia...there were "encyclopedia"
    Before Myspace..."Socializing"
    Before eHarmony...there were "Bars"
  • Thanks for pulling all of these together to show us how awesome things are today. I can't even imagine how much better it'll all be in just 10 or 15 years...
  • Brett Borders
    @RICH MATH,

    Thanks for the kind words - glad you enjoyed the trip down memory lane!

    @James Clark,

    There's nothing like the real thing!
  • Great list. Too funny as I'm going to my 20th HS reunion this year, and it's been interesting to connect to people through Classmates.com and Facebook.
  • Those are very insightful comparisions as some of the above aommnetatortors have said and the similes are great and very insightful as they were written by you the creator and originator of the writing of this article whcich contained very useful and memberable nestalgic 1990's styles social networking things in which memany of us who are old enough to remeber doing them will have a good time and laugh and even remones about the doing of the social networking thT WE were doing back in the late 1990's.Bravo copybrighter your a very bright and imaginative for making up this list of smiliar comparisions of new technology socical netowrking and the oplder style social netowkring of the 1990's. That is a good resource.
  • Brett Borders
    @LifeTweak - I've been blogging since November 2006 (when I startd http://pseudomarketing.com).

    To everyone else... yeah, yeah... IRC rules and it's not exactly the same as Twitter... but it's the same kind of thing... permanent chat and updates. No many tech people are obsessed with Tweeting and think it's this "new mirco revolution" and I say... "Nah, we've been doing this since 1991."
  • Nice collection there, not sure how twitter is the modern version of IRC though... man I was hooked on IRC at university...
  • LOL! Before Craigslist there was the bathroom wall...haha!

    5/5
  • I agree with Florian, there is a lot of activity on IRC nowadays! But you made a nice list anyway :)
  • Just the kind of post that social media loves :) 1246 diggs and I'm not very surprised...well deserved response! :)

    Brett, how long have you been blogging? :)
  • Joshua
    Surprisingly theres been no replacement for egroups.com which was bought by yahoo
  • Joshua
    Hey don't forget before there was Myspace there was Geocities thats where annoying animated GIFs and other bad web design staples like poor color choice, zero contrast and GIANT fonts were first developed.

    And before there was stumble upon there was surfing the web randomly trying to find something new.
  • Guest
    You sir, don't have any idea about anything at all. IRC isn't "replaced" by anything, and thrives to the present day just fine, thank you so much too.
  • Taryn
    3. Before blogs... there were webpages.

    5. Before blogrolls and comments... there were forums.

    6. Before Facebook... there were webpages.

    7. Before Skype... there was Roger WIlco

    9. Before the iPhone... there were other mobile phones.

    10. Before P2P file sharing... there was FTP.

    12. Before Digg... there were news web sites.
  • Hehe, funny that you can't use old copies of blogs as barbeque kindling, or as student-budget toilet paper.

    Maybe they should get Bob Saggot to host YouTube, and we could hear his running commentry over all submitted videos :)
  • Oh the days of WebRings! How about - before MySpace there was Geocities and Angelfire with free popup ads?
  • lol @ web rings. What about Yahoo when they had a directory listing format.
  • bahahah. that's the funniest, yet so true thing I've read/heard all day.
  • the iPhone
  • Brett Borders
    I think Columbia House is actually a "cartel."
  • Brett Borders
    @marcus -

    you go, dude! Stand up for your rights and stick it to the conspiracy that is Columbia House!
  • marcus
    Columbia House=The shit... If you were under 18, I still have so many cd's from them; so great. The deal is, when you got your $50-$350 bill, Momma (or you), would just write a letter that your not eighteen and BAM! free music!! With artwork!! I miss those times...
  • Brett Borders
    @Londoninfotech & Rene,

    So very glad you linked this post. I stayed up late last night fussing over it... ;)
  • Wow... i am sure.. i really like it !

    you could add : before Vista , There was a Calc. lol

    - http://www.londoninfotech.net/
  • rene
    As I was reading this with a nephew I realized he never saw AFV, never used IRC, didn't "get" the one of web rings and guestbooks or the one where you mentioned zines...

    Man I feel old! Good post anyway
  • This was a pretty funny post, thanks for sharing it. Made me laugh especially the eBay -> Pawn Shop comparison.

    - Dwayne Charrington.
    http://www.dwaynecharrington.com
  • Insightful comparisons here, but I have to say some of the older technologies possessed a type of allure that's not present in today's commercialized trends. Internet in the 90s was like the wild west: difficult but rewarding. Present day Internet is like kill-yourself suburbia: convenient but soul-sucking.
  • Daniel
    Now I just feel stupider for seeing a whole collection of the obvious great ideas I didnt think of first.
  • eastydie
    I miss these days..
  • I still use the mens bathroom wall though ... much better response still.
    http://www.spymac.com/details/?2146727
  • 2600
    Welcome to the Last HOPE!!!!! 2008
  • policyoftruth
    I thought for a good time you call 867-5309?
  • More people still and will always use IRC more than Twitter.
  • Ollie
    Great until you realise that all these advances in technology and communication are detaching us more and more away from actual contact with other human beings. These days "talking to a stranger" means being at least several miles of phone line away from them typing an anonymous message on a board. Kind of depressing really.
  • cool man. Amazing list and amazing examples you given!
    thanks for this. specially i liked school meeting function one. :)
    keep it up.
  • Twitter is NOTHING like IRC.
  • Duje
    I like turtles.
  • What? No mention of BBS's, dialup modems, or AOL?
  • Brett Borders
    dbrowell,

    Sorry to hear it - maybe the unsavory characters on eBay did them in!
  • dbrowell
    haha-- that pawn shop JUST went out of business... it's here in Roanoke, VA!
  • Nice list Brett. Also pre-Facebook there was this site called SixDegrees that kind of started the whole thing.
  • Brett Borders
    Thanks LifeTweak!

    It was kind of fun to be a phreaker back in the day and make 'zines and stuff, but I think technology has made things far richer and more fascinating now ;)
  • Feels so good that we live in the 21st century! :)

    This would have been quite a bit of work...brett, thanks for your efforts! :)

    Manu.
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