Why Reputation Attacks Are Self-Attacks

by Brett Borders

When people get emotional and publish defamatory attacks on the internet, they probably think “I’m gonna show him!” They rarely think about what other people are going to read — between the lines — into their diatribe.

We are all interconnected. Attacking others can easily stain your own reputation. image: sahaja meditation

What you say about others online, and how you say it, is more a snapshot of your own character than it is about the person your speaking about.

Quick story: I know two guys who run advertising agencies. One of them won a contract with a big-name brand. The other one had bid on the contract, was dismissed in the early stages, and he became full of sour grapes.

A few months later, the losing owner wrote a public piece with a scathing criticism of how his competitor’s agency was handling the Big Company’s ad campaign.

Did it make the agency he was attacking look bad? Not one bit. Did it make him, the critic, look like a petty & poor loser? Did it raise a huge red flag about his own character, professionalism and truth worthiness? Yup. Big time.

Before reading his nasty review, I had a positive impression of the critic. The moment I read it, I became immediately and permanently mistrustful of the him. He showed himself as a hostile, insecure and unprofessional.

The digital threads of interconnectedness permanently and visibly tie us all together. We all live in fragile glass houses. Throw stones at a neighbor and you may well crack your own – for everyone to see.

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  • It is funny that I was attacked on Twitter and a few people started telling their friends to "unfollow" me. It was really absurd. When people looked a little closer, it turned out that many more people took my side than that of the attackers.

    Negative and angry people show their worth. Who really wants to associate with that, even if they are right? After all, what will it mean if you make them angry? Will they turn and bite you, too?

    This does not mean being weak or timid ... oh, not at all. I have never been afraid to polarize an audience, and I realize that by my not trying to please everybody, that pleases some people very much. That said, I will seldom ever attack somebody publicly, even with logic and facts. The argument is usually just not worth winning.
  • Many times people will include their names and actually give themselves a reputation management issue not even realizing.
  • steve12326
    As the great late night talk show host, Craig Ferguson states: “It’s written down…must be true!” Unfortunately, not everyone has such a tongue-in-cheek approach to these things and one terrible (if false) review can ruin your image and your business.

    There was once this dude who tried to get a discount from my restaurant. When I firmly but politely refused, he spread lies about our food and our services. I was so angry I wanted to kick his butt.
  • Steve,

    Appreciate your comments... but link drops to commercial pages will be edited out - each and every time. Thanks for understanding!
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