REPUTATION

Online Reputation: what it is, how it is monitored and improved

WHAT IS ONLINE REPUTATION?   Online  reputation  (sometimes called  digital reputation ) is a discipline that consists of constant monitoring of the web and social media in search of external references (Twitter, Facebook, review sites, forums and so on) to your brand, or to your own website. All this is done in a systematic way …

Online Reputation: what it is, how it is monitored and improved Read More »

Online reputation

Online reputation edge: how to use it in digital marketing?

“Your Online reputation precedes you by at least 2 steps”, goes an old adage also taken up by marketing theories. This is even more true in the digital age. That is why it is so important to monitor your online reputation. Online reputation edge is not an abstract concept, but something that is measurable and …

Online reputation edge: how to use it in digital marketing? Read More »

Online Reputation edge

ONLINE REPUTATION EDGE: WHAT IT IS, WHY IT IS IMPORTANT + 3 TOOLS

In today’s world, the Online Reputation edge is essential. The Internet, and more precisely what people say about you online, are perhaps the biggest influence on your success and that of your company and brand. In this article we will find out together why having a good online reputation is essential and above all what …

ONLINE REPUTATION EDGE: WHAT IT IS, WHY IT IS IMPORTANT + 3 TOOLS Read More »