Online Reputation edge

ONLINE REPUTATION EDGE: WHAT IT IS, WHY IT IS IMPORTANT + 3 TOOLS

Spread the love

In today’s world, the Online Reputation edge is essential. The Internet, and more precisely what people say about you online, are perhaps the biggest influence on your success and that of your company and brand.

In this article we will find out together why having a good online reputation is essential and above all what it means not to have it.

But first, what is meant by online reputation?

What is online reputation Edge?

When people search for you on Google, everything they see in the search results affects their perception of you, this perception is your online reputation or e-Reputation .

Let’s face it: if you are looking for something and all the results you find online are positive about it, you will definitely want to take action.

If, on the contrary, it is a sea of ​​negative chatter, you will definitely go elsewhere for what you are looking for.

Online Reputation Management 

Online Reputation Management , or online reputation management, works to counter, weaken or eliminate the negative material online and generate and promote the positive.

This process is very important because it makes people looking for you online see you in the best possible light .

The first impression is what matters

When people search for you or your business online, you want people to have a positive first impression at a glance.

If the results are positive then a nice website, lots of positive press articles, 5 star ratings and reviews etc, they will definitely want to do business with you . Or at least get closer to you.

If you have a bad reputation, bad reviews, or even nothing noteworthy, they are less likely to believe you are right for them and their business and will most likely look elsewhere.

Online reputation is more important than you think

Important online reputation for a brand

You can say I’m crazy, but I’ll say it anyway: online reputation management is more important than digital marketing activities.

You can run as many SEO, social media and paid campaigns as you like, but if your reputation isn’t the best, these will only make it much more visible.

Consider that an increasing percentage of consumers do research to find out before buying a particular thing online, so you can’t assume that your potential customers won’t do the same with you.

Search engines, like Google, Bing, or Yahoo, don’t care about your reputation.

They don’t filter results based on what’s negative and positive, but rather on relevance and popularity .

This is why online reputation management is particularly relevant.

Taking control of your online presence allows you to present the best possible image of your company , your brand or directly of yourself as a professional to the internet world.

Why online reputation management is important for companies and brands

The more search results from any search engine you can manage on the first two pages, the better.

Because?

Because it allows you to control what people see and influence their decision making .

In addition to your website, you want them to see positive reviews (which are very important for trust and credibility) and social media accounts where they can find opinions and get an idea of ​​your company.

Why online reputation management is important for individuals

People are looking for other people online, whether they are looking to hire you in their company, whether they want to know more about you or your history before choosing to do business with you.

They will check your social media and professional profiles. What they will see will be what will shape their opinion of you.

Google yourself, do you like what you see?

If the answer is no, well, you need to start figuring out how to best change and transform your reputation.

Come?

Read on and you will find out!

The benefits of online reputation management

There are many advantages if you can manage and shape your online reputation to your liking, I found 4 in particular:

  • Credibility : Positive links, comments and high online visibility make you credible in the eyes of customers and prospects, employees, influencers and colleagues.

  • Trust : People trust a company, brand, or person with a good reputation.

  • Profit : Companies with higher ratings, positive reviews and content systematically get more business.

  • Talent : Brands with a positive reputation will most likely get better employees.

How to manage and monitor your online reputation for free

1. Googling

All good online reputation edge management starts with research. As I told you earlier, google yourself.

But when I tell you to google yourself, I don’t just mean using Google: use all possible search engines , including social networks and forum searches to find out everything (good and bad) about you on the Internet.

Look for your name, your nicknames, misspellings of your name, it is also a good idea to look for your name associated with some keywords. (Keywords can include things like hometown, current city, or your occupation.)

2. Strengthen your privacy settings

Okay, you’ve scoured the internet from top to bottom and found some links, photos or posts that you’d rather your future employer didn’t see.

Try to remove those links / photos / posts or at least make them private.

3. Build your brand 

The best strategy for managing your online reputation is proactive.

If you understand that it is impossible to suppress your past, focus on building your future.

By adding new content in the form of new social accounts, articles on a blog and posts on forums, it is possible to enhance one’s professional identity and at the same time reduce the old identity that we cannot hide.

This works because search algorithms like to see new content. In Google’s eyes, an updated blog is far more relevant than a year-old Facebook image.

If you see that you do not have time to write articles and consequently carry out a google results cleaning activity for a given query, you can always try to rely on an SEO Copywriter who, thanks to SEO Copywriting activities, will help you to update the your blog and to make you an expert in your sector , increasing your brand reputation.

The best tools to manage online reputation

There are various tools on the web to manage and monitor your online reputation. Let’s see which ones:

Google Alerts

By far, Google Alerts is the simplest and easiest to use tool available online.

It is a totally free tool and allows you to quickly protect your online reputation by setting up automatic alerts that notify you when new information associated with your name or company name is published.

Alerts can be changed, via daily or weekly notifications.

Overall, this quick and easy tool is a must for anyone interested in monitoring their online reputation.

Is it therefore worthwhile to monitor our online reputation?

On balance, trying to monitor and shape our online reputation is one of those activities that anyone should consider before embarking on a serious online career path .

I leave you with this sentence:

Be your guardian angel.

Preserve , protect and consolidate your brand online. Monitor your brand on the web and fully control your online perception.

 

Only in this way will you be able to improve your online reputation and, consequently, establish yourself as an expert in your sector and increase contacts and sales.